psomas
SERVICES PROVIDED
Restructure & Pursuits Director
PROJECT OVERVIEW
In 2021, Psomas embarked on a major restructuring of their marketing department, transitioning from siloed regional teams to a centralized, collaborative operation. Having operated in a siloed environment for decades, the firm anticipated resistance to this change. To ensure a smooth transition, Psomas brought in Elevate Advisors, with Doug Parker serving as Interim Pursuits Director, to provide leadership and act as an external advocate for their marketing managers during this critical shift.
With Elevate’s guidance, Psomas successfully navigated the restructuring process, uniting their pursuit team into a cohesive, collaborative group. Marketing managers and coordinators began working together and sharing resources like never before. The benefits of this transformation have extended to Psomas’ operational managers, who now enjoy improved support and coordination from the marketing team, resulting in more efficient and effective pursuit efforts across the firm.
CLIENT QUOTES
“In 2021 Psomas embarked on a marketing department restructuring from siloed regional teams to a centralized collaborative operation. The firm had been operating in this siloed environment for decades so, as expected, change was met with resistance. We brought in Elevate to provide an “external” advocate for our marketing managers as we navigated this difficult change. In large part to Doug Parker’s leadership (as our Interim Pursuits Director) the transition was seamless. We now operate as one cohesive pursuit team - managers and coordinators collaborating and resource sharing like never before. And their internal clients, Psomas’ Operational Managers, are reaping the benefits.”
Steve Margaroni, PE, Chief Executive Officer / President, PSOMAS