TTL
SERVICES PROVIDED
CBDO; BD Leadership; BD Structure; BD Training; BD Hiring; Marketing Support; Training; Strategic Planning
PROJECT OVERVIEW
Prior to founding Elevate Advisors, Jen Newman led a business development (BD) audit for TTL, which laid the foundation for a comprehensive overhaul of their BD structure and processes. This initial engagement was followed by the development and facilitation of a one-year Doer-Seller BD training program, where Jen traveled to all TTL offices to deliver in-person training to help staff enhance their business development skills. TTL later re-engaged Jen and the Elevate team to facilitate their strategic and BD planning, conduct a marketing audit, and provide ongoing BD and marketing support.
Later, Elevate led TTLs strategic planning. We then worked closely with TTL leadership, and Jen Newman served as external Chief Business Development Officer, to refine their BD structure, hire regional business development leaders, and build a cohesive team focused on achieving TTL's strategic growth goals. In addition to BD support, Elevate provided comprehensive marketing support services, including social media management, thought leadership content creation, proposal support, and marketing campaigns. Elevate also developed a highly successful recruiting campaign, leading to an improvement in candidate quality and quantity. Furthermore, Elevate designed and launched TTL's new website, which included the creation of nearly 100 project case studies, significantly enhancing TTL’s online presence.
The long-term partnership between TTL and Elevate demonstrates the transformative impact of a strategic approach to business development and marketing, resulting in increased BD activity, improved recruiting efforts, a stronger marketing team, and a unified vision for growth across the firm.
CLIENT QUOTES
“Having worked with Jen for over 8 years is a testament to the value she brings to an organization. Jen's passion for developing marketing and business development plans and coaching team members on adding to their skillsets has helped our company grow and achieve those growth goals which looked impossible on paper. Jen's network within Elevate can really help your company brand itself, help you quickly expand your marketing group and instill a growth mentality within your organization. Jen does outstanding work engaging, coaching, and working with our team to help them develop strategy and techniques to further enhance their business development skills. Her approach helps empower our team members’ work across the traditional boundaries sometimes present within professional firms and builds teams to collectively pursue common firm goals.”
Dean Mcclure, CEO
“We are very proud of our relationship with the Elevate team. They have been engaged with our firm for many years, assisting with every facet of our marketing and business development infrastructure. Elevate has made us a better company by facilitating our strategic planning; providing business development structure, training, and hiring; marketing support services; a new website; and recruiting campaigns. I would confidently recommend them to anyone in the AEC industry looking to “Elevate” their organization.”
Jason Walker, COO, TTL
“Our marketing team was struggling to keep pace with our firm's growth, as outdated materials and an understaffed team held us back. Elevates thorough audit identified key areas for improvement, and their AEC industry expertise secured leadership buy-in. We adopted a creative approach to talent acquisition, resulting in a robust, rockstar marketing team; launched a new website; implemented a marketing and communications plan; and revamped our materials and processes. Elevates guidance was a game-changer for our marketing team, driving positive change across the entire firm.”
Susannah Medley, CPSM, Marketing Manager