Using Custom GPT's to Elevate AEC Marketing

ABOUT THIS VIDEO

This on-demand session introduces you to the world of Custom GPTs—AI tools that can be tailored to solve specific challenges in marketing, recruiting, business development, and beyond. You’ll see how to create your own GPT, align it with your brand voice, and use it to improve team efficiency and client experience.

Led by Nici Stephens, this training walks through real examples of how firms are using Custom GPTs today. Whether you’re looking to automate content creation, support internal teams, or offer smarter client-facing tools, this session will show you how to get started—no technical background required.